BLOG | Beacon Strategic Communications

Apr 11, 20203 min read

The lasting impact of brand communications during COVID-19

Although the omnipresent lines snaking up to grocery stores, shuttered restaurants, ubiquitous masks and fear of getting too close to...

Jan 30, 20203 min read

How to respond to an unexpected news event

Watching The Grammys just hours after the devastating helicopter crash that killed basketball legend Kobe Bryant, his daughter Gianna,...

Sep 9, 20193 min read

How to find the right PR agency

In today’s complicated world, where distrust is growing, loyalty is diminishing and missteps can go viral, a PR agency is an...

Aug 20, 20192 min read

Key messages are more important than ever

It’s difficult to keep pace with today’s changing communications landscape as technological advances continue to transform how we receive...